Ecorobotix, specialist in AI-powered, ultra-high precision spraying, introduces advancements in its Plant-by-Plant AI (artificial intelligence) technology. During the recently held Agritechnica tradeshow in Germany, the company showcased how artificial intelligence is transforming sustainable crop care with its ARA field sprayer.
Building on its growing portfolio of more than 30 crop-specific algorithms, Ecorobotix now offers an extensive range of AI-based detection systems in agricultural spraying. This expansion enables the precise application of non-selective contact herbicides in a way that protects surrounding crops in targeted weed control (see crop algorithms list).
Making this possible is Ecorobotix’s proprietary Safety Zone feature, which automatically generates a virtual protective buffer around each crop. This ensures that treatments are placed exactly where needed, shielding crops from collateral spray and subsequent damage while allowing even small weeds near the crop to be controlled effectively.
Beyond herbicide management, the ARA sprayer can apply fertilizers, biostimulants, and insecticides with high accuracy, treating only the targeted area with a 6×6 cm spray footprint and reducing overall inputs by up to 95%.
As regulatory restrictions tighten on selective herbicides, such as the European withdrawal of metribuzin, commonly used in carrots and potatoes, growers are under pressure to find alternative weed management solutions. ARA’s precision technology offers a viable path forward, making it possible to safely integrate contact herbicides while maintaining agronomic performance and minimizing environmental risk.
“We’re seeing an increasing number of farmers transition to non-selective contact herbicides using ARA,” said Simon Gasser, Agronomist and Crop Algorithm Product Manager at Ecorobotix. “Our AI-driven Plant-by-Plant recognition and Safety Zone function make it possible to safely apply these products, while still leaving room to use selective products when available. This flexibility gives growers more control and helps them adapt to changing regulations.”
Ecorobotix’s continuously expanding crop algorithm list includes cabbage, broccoli, cauliflower, carrot, chicory, lettuce, onion, spinach, string beans, sugar beet, radish, escarole, potato, ragwort, celery, tomato, red beet, garlic, sweetcorn, leeks, and more.



