Swaraj Tractors, part of the Mahindra Group, rolled out the 2.5 millionth tractor from its manufacturing facility in Mohali, Punjab. The significant milestone comes just three years after Swaraj crossed the 2 production mark in 2022, reafirming Swaraj Tractors as a fast growing tractor brand in India’s domestic tractor industry.
Swaraj’s journey began in 1974 with the launch of its first model ‘Swaraj 724’ in the 20–25 HP category marking the debut of India’s first indigenously designed and manufactured tractor. Born out of the spirit of self-reliance during the Green Revolution, the brand name ‘Swaraj’ itself draws from the powerful sentiment of independence and self-sufficiency. Swaraj offered a rugged, reliable, and affordable tractor built by Indian engineers for Indian farmlands. Over the decades, Swaraj has remained true to its roots, leveraging customer insights, constantly evolving its tractor and farm mechanization solutions and deepening the brand’s relationship with the farmers.
Having marked the half-a-million production milestone in 2002, in just 23 years since Swaraj has grown fivefold to reach 2.5 million units, serving as a testament to Swaraj’s strong presence in Indian agriculture.
The Swaraj portfolio includes a range of tractors that combines robust performance with simplicity and sophistication. The range comprises iconic models like the Swaraj 855, 735, 744, 960, 742, 963, Swaraj Target, and the recently launched Naya Swaraj range, showcasing the brand’s capability to cater to emerging segments and lightweight farming solutions.
Commenting on the new milestone, Mr. Veejay Nakra, President Farm Equipment Business, M&M Ltd., said, “Swaraj’s production milestone reflects the trust that generations of farmers have placed in the brand. Born from India’s spirit of self-reliance Swaraj continues to empower farmers reinforcing our commitment to Transform Farming and Enrich lives.”
Mr. Gaganjot Singh, CEO Swaraj Division, M&M Ltd., furthered added, “For us at Swaraj, each tractor is more than just a machine, it is a partner in the farmer’s progress with reliable performance, low operating cost and solutions tailored to their needs. Our deep connect with the farming community comes from understanding their aspirations, challenges, and way of life. Achieving the 2.5 million mark is a proud moment for our entire team, and an inspiration to further support Indian farmers in their journey towards greater prosperity
