BKT Tires has appointed Anette Sklarz Justice as Head of Marketing at BKT USA. The company thereby pursues its commitment to enhancing brand recognition in the U.S. market.
Bringing in over five years of marketing experience, primarily in the HVAC manufacturing industry, Anette Sklarz Justice will lead the Marketing and Communication Unit at the BKT subsidiary in Ohio, U.S., to further extend the company’s presence in the tire market. She will focus on the brand’s growth strategy and develop communications plans tailored to the U.S. market. BKT intends to establish a strong and recognizable presence of its brand, aiming to improve both brand visibility and overall communication, as well as broadening its target audience to reach customers and industry players.
“I am excited to join the BKT team in the USA. My primary goal will be to establish stronger and longer lasting relationships, with journalists, customers and local partners, as well as to support the team in exploring new opportunities for growth”, says Anette Sklarz Justice.
Anette will be responsible for managing press and media relations, for supporting the organization of and participation in industry trade shows, for increasing brand awareness, and for identifying the most effective potential communication channels for BKT USA..
