New Holland and dealership Equagril held a symbolic handover of 50 tractors to orange producer Prat’s during the recently held Rural Coopavel tradeshow, in Cascavel , Parana (PR) Brazil. Prat’s is one of the largest citrus companies in Paraná and owner of the Prat’s juice brand.
In total, 49 tractors model TL5.80 and 1 model TT.75 tractor will be delivered throughout 2025 and 2026.
“Prat’s is a national benchmark in the citrus sector, working in all stages of the operation, from breeding seedlings to production of juices. The partnership with Equagril is a reference both for other citrus producers in the northwestern region of Paraná, whose production has been growing exponentially in recent years, as well as for producers in other regions of the country,” says Márcio Contreras, New Holland’s Marketing Director for Latin America.
“These tractors, both the TL5 and TT, are robust and have low maintenance costs, do what these must do under varying conditions,” explains Carlos Eduardo Ganzaroli, manager of Equagril in Paranavaí (PR), the dealership that will deliver the tractors.
According to Ganzaroli, the tractors will be used, among other things, for spraying orange groves and transporting harvested oranges from Prat’s farms in the northwest of the state.
With almost 50 years in the market, Equagril is one of the largest authorized New Holland dealers in the country. It is present in Mato Grosso do Sul, Paraná, São Paulo and Santa Catarina. The company is offering the entire range of tractors, harvesters, sprayers, seeders, parts and services.
