Angelo Noronha to lead Y-ATG

Share this item

Angelo Noronha, currently President of Global Aftermarket Sales, is being appointed as President & CEO of Yokohama-ATG (Y-ATG), effective January 1, 2025.

“We are excited to have Angelo lead Y-ATG,” said Nitin Mantri, Co-Chief Operating Officer of Yokohama Rubber Company (YRC). “Angelo has been an integral part of Y-ATG for over 15 years, consistently delivering strong performances across every business he has led. His industry knowledge and proven track record makes him well-suited to drive Y-ATG’s mission.”

Y-ATG is one of the global companies in the design and production of Off-Highway tires for a wide range of applications, including agriculture, forestry, construction, earth moving, mining, ports and industrial operations. With a portfolio of brands like Alliance, Galaxy, and Primex, Y-ATG delivers quality tires designed to offer low cost of ownership to its customers.

Alliance brand, with a legacy of over 70 years, is a trusted name in the agriculture and forestry sectors, recognized for its comprehensive range of agricultural tires that cater to the diverse customer needs worldwide. Galaxy specializes in construction and earthmoving tires, offering tailored solutions that ensure optimal performance even in the toughest conditions.

Y-ATG’s product range includes over 4,000 SKUs, enabling customers to find the perfect tires for their specific requirements, both for aftermarket and OEM applications. Supported by its distribution and service network, Y-ATG ensures timely delivery and reliable after sales service in over 120 countries worldwide.

Stay Connected

More Updates

John Deere partners with Drive TLV
Business news

John Deere partners with Drive TLV

John Deere enters into strategic partnership with Drive TLV, a smart mobility innovation hub in Tel-Aviv, Israel. This collaboration aims at accelerating technological advancements in

Read More »
New Holland Brazil
Trade news

Orange growing with New Holland

New Holland and dealership Equagril held a symbolic handover of 50 tractors to orange producer Prat’s during the recently held Rural Coopavel tradeshow, in Cascavel

Read More »
Trelleborg wheel and tire
Research

Wheel and tire fitting together

In the off-highway machinery industry, the relationship between wheels and tires is often overlooked, despite playing a crucial role in machine performance and safety. Trelleborg

Read More »
John Deere partners with Drive TLV
Business news

John Deere partners with Drive TLV

John Deere enters into strategic partnership with Drive TLV, a smart mobility innovation hub in Tel-Aviv, Israel. This collaboration aims at accelerating technological advancements in

Read More »
New Holland Brazil
Trade news

Orange growing with New Holland

New Holland and dealership Equagril held a symbolic handover of 50 tractors to orange producer Prat’s during the recently held Rural Coopavel tradeshow, in Cascavel

Read More »

“LED there be light”

Ag machines often work day and night, in particular during the harvesting season. “Hence the job must be done properly, without fatigue for the driver”,

Read More »