New features at Agritechnica 2025

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Stand bookings for Agritechnica 2025 have been underway since mid-November. Exhibitors already signed up for the major international trade fair for agricultural machinery, from 9 to 15 November in Hanover, Germany. Under the guiding theme “Touch Smart Efficiency”, Agritechnica offers a number of new features.

Agritechnica 2025 will feature a new theme day concept and accompanying technical program.  With the slogan “7 days – 7 themes”, the trade fair will tailor its offering to particular visitors groups on each of the seven show days. Visitors can expect solutions for networked agricultural systems that use digital technologies to increase efficiency, sustainability and productivity, key drivers behind the guiding theme “Touch Smart Efficiency”. Further features are the Digital Farm Center, Startup area, Dealer Center and Science Campus. Exhibitors can register for these.

Under the guiding theme “Touch Smart Efficiency”, Agritechnica 2025 will offer visitors direct access to innovative, connected agricultural systems that employ digital technologies to maintain productivity as well as increase efficiency and sustainability for a hands-on, interactive and tangible experience.

All globally operating farm equipment companies are traditionally represented at the world’s largest venue for agricultural decision-makers and business marketplace. Agritechnica is organized by the DLG (German Agricultural Society) and takes place in November every two years in Hanover, Germany. The fair offers a comprehensive and versatile information platform for international arable farming: from crop protection sprayers to drones, from tractors to autonomous equipment systems and from combine harvesters to digital assistance systems.

Special exhibition areas

The DLG platform “FarmRobotix” will be represented at Agritechnica 2025 for the first time and features the new “Digital Farm Center”. The FarmRobotix platform will present trends and innovations in robotics, AI, automation, drones and precision farming in crop production. Agritechnica features a revamped Dealer Centre as well as the Science Campus and the dedicated area for Startups.

The “Digital Farm Center”, presented by FarmRobotix is the center of excellence for robotics, automation, AI, drones and precision farming for crop production. Collected in one central place at the exhibition grounds and organized according to core agricultural areas like harvesting and soil cultivation, the latest technologies will be presented in the Digital Farm Center “to touch” and inspect close-up. The heart of the Digital Farm Center is the “Expert Stage” with specialist presentations and best-practice examples of advanced developments in digitalization, automation and networking that ultimately help increase efficiency.

At a dedicated area, Startups can present their innovative solutions and pioneering technologies as well as visionary approaches for agriculture. Startups offer fresh ideas and inspiration that can help master current challenges in the industry and make tomorrow’s agriculture more sustainable and digital.

Systems & Components

Whether tractor, implement or robot, a machine always consists of multiple components that are cleverly selected and assembled into a final product. From hydraulic cylinders to the latest electronic developments, Systems & Components offers the B2B marketplace for the international supplier industry of agricultural machinery and the off-highway sector. Under the guiding theme ‘Touch Smart Efficiency’, engineers, developers, researchers, procurement managers, dealers, spare parts managers, OEMs and associations convene to discover the latest developments and innovations in the field of components for agricultural machinery and the entire off-highway sector. The focus will be on the topics of “Environment and Safety”, “Innovative Drive Technologies”, “Networking and Automation” and “Digital Services”. Systems and Components is an integral part of Agritechnica.

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