New Holland strengthens its presence in Thailand with the addition of seven new dealerships, situated across the country’s main agricultural regions. Including these new dealerships, New Holland now operates 23 dealerships and 50 dealer outlets in Thailand, covering every region of the country.
“We are delighted to welcome our new dealers to our growing network”, says Niran Tangchuthonghai, sales & marketing director of New Holland in Thailand. “We look forward to working together in delivering our products and services for Thailand’s major agricultural communities.”
One of the new dealerships, Khobkhun Tractor Co. Ltd., is located in Bueng Sam Phan District, Phetchabun Province in the lower northern area. “Sugarcane is widely cultivated in Phetchabun, and there’s a strong demand for tractors that are suited to these sugarcane fields”, said Ratchadaporn Tiputai, manager of Khobkhun Tractor.
Srisawad Tractor operates out of Nakhon Sawan and services the major growers of rice, sugarcane, corn and cassava. Known as the “Gateway to the North”, Nakhon Sawan is an important agriculture hub, supporting both the production and transportation of crops throughout the country.
AST Motor is one of the fastest growing dealerships in Ubon Ratchathani, a province known for producing some of the highest quality jasmine rice in Thailand.
Meanwhile, Tai Tai Tractor serves farmers in the western region province of Prachuap Khiri Khan. Close to the mountains and the Gulf of Thailand, Prachuap Khiri Khan is one of the most agriculturally diverse areas in the country, producing crops such as pineapple, coconut, palm and banana.
In central Thailand, dealerships New Tractor Chachoengsao, Tractor Dum and JPT Tire cater to the rice, cassava and sugarcane farming communities along the Sakae Krang River delta.