In the fourth article of CNH’s 2024 “A Sustainable Year” series, learn more about how the company is raising environmental awareness across Brazil. Creating long-term sustainability starts by both enthusing and informing children and young people, the future custodians of the planet.
As such, CNH Brazil supports a range of extra-curricular cultural activities at rural schools, and these focus on environmental education, diversity and inclusion, robotics, entrepreneurship, sport, and advocacy for human rights.
Last year, the Case IH and CASE Construction Equipment brands, together with financing arm CNH Capital, sponsored these campaigns for the second consecutive year at schools in both cities and remote areas in Brazil’s north-east, an ever-growing agricultural frontier.
The article details how content was explained in child-friendly and engaging ways. For example, audio and comic books, workshops and theatre productions, were presented to over 15,000 children in the north-eastern states of Piauí and Maranhão.
