Case IH joins popular social media channel Tik Tok. Short video-based messages are favored by farmers of tomorrow. The platform is leading social media among the next generation.
Case IH has launched its own channel across Europe on TikTok, the short video-based platform that has become the principal social media among younger generations. This follows the success of Case IH UK and Ireland’s TikTok account, which has been active for nearly three years and has amassed 26k followers through the creation of in-field videos and useful knowledge-sharing tips for users of the iconic brand.
“Farmers have long made use of social media platforms, but their choice of platform varies by age group, and for younger farmers TikTok is the social media of choice,” says Marco Lombardi, head of Case IH EMEA.
“Our expanded presence on TikTok keeps Case IH at the forefront of communication with existing and potential customers of the brand, particularly those who are the tractor drivers and farmers of tomorrow. This platform allows us to reach them effectively through captivating short-form videos, leaving a lasting impression and fostering a strong connection with our brand.”
The new Case IH Europe TikTok channel went live on May 1. The platform will share up-to-the-minute videos on everything from the very latest Case IH tractors, combines and equipment launches in addition to glimpses behind the scenes at the Case IH Europe headquarters in St. Valentin, Austria.
