Mahindra Tractors has achieved a milestone by producing the four millionth tractor, inclusive of exports in March 2024. The Mahindra Yuvo Tech Plus, based on Mahindra’s next-generation Yuvo tractor platform, marks this milestone, having rolled-out from the Zaheerabad plant, Mahindra’s youngest tractor facility and a global production hub for Mahindra Tractors.
Having rolled out its first tractor in 1963 through a partnership with International Harvester Inc. of the U.S., Mahindra Tractors surpassed the 1-Million-unit production mark in 2004 and then went on to claim the title of the world’s highest-selling farm tractor manufacturer by volume in 2009. 9-years later in 2013, Mahindra reached the 2-Million-unit production milestone, followed by the 3- Million mark in 2019. Just 5-years later in FY’24, Mahindra Tractors sold its 4 millionth tractor. Throughout the financial year, Mahindra Tractor also achieved sales of over 200,000 units.
“Driven by our purpose of transform farming and enriching lives, we take great pride in selling our four millionth tractor, as we also celebrate 60 years of the Mahindra Tractor all in the same year”, says Hemant Sikka, president of Mahindra’s Farm Equipment Sector.
Vikram Wagh, Chief Executive Officer of Mahindra Tractors, expressed that, “This is a momentous occasion for us at Mahindra Farm Division. Four million tractor deliveries are a strong testament to the trust that customers have in our brand. While the past 5-years has been fantastic, during which we clocked our fastest million, we will continue to respond to diverse needs of our customers with the widest portfolio of tractors.”
Spanning 60 years, Mahindra offered a diverse range of more than 390 tractor models. During this period, Mahindra has also established a network of over 1200 dealer partners across India.
In appreciation of Mahindra Tractors 4 million customers, the company launched a video entitled “40 lakh happy customers and 60 years of brand trust”, while also rolling-out new offers on its products and services across India. The campaign revolves around the colour ‘red’, symbolising prosperity and synonymous with Mahindra Tractors.
With a global footprint extending over 50 countries across six continents, the U.S. is the largest market for Mahindra Tractors outside India. Having recently unveiled its Global Light Weight tractor platform, the OJA, developed in collaboration with Mitsubishi Mahindra Agriculture Machinery, Japan, Mahindra recently commenced sale of the OJA in the U.S. With the OJA, Mahindra Tractors will mark its debut in ASEAN, starting with Thailand in 2024, followed by Europe in 2025.
