MF 9S wins Red Dot design award

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Massey Ferguson receives a “Red Dot product design 2024 award” for its flagship MF 9S Series tractors. The international jury awards this seal of quality to products that feature a very special design.

“We are honoured the MF 9S has been chosen for this special award,” says Thierry Lhotte, Vice President & Managing Director Massey Ferguson, Europe & Middle East. “This confirms our commitment to developing pioneering designs to help our customers enhance their productivity, which the jury has recognized with the Red Dot Award.”

“Developed for farmers by farmers, after seven years of intensive customer consultations and testing, Massey Ferguson first introduced this design on the MF 8S Series, which received a Red Dot Design Award in 2021. Now, the MF 9S Series builds on the design’s success of the Protect-U and cab, delivering performance and an enhanced user experience, along with technology specifically tailored to meet farmers’ different needs,” adds Mr Lhotte.

Six models in the MF 9S Series offer powers from 285hp to 425hp feature Massey Ferguson’s Protect-U engine and cab installation, which delivers excellent visibility and comfort. Key to its success is the unique 18cm gap, that isolates the encapsulated engine from the cab.

All MF 9S tractors are equipped with Massey Ferguson’s Dyna-VT continuously variable transmission, which offers new power management to deliver additional torque and horsepower.

The MF 9S Series combines comfort and productivity with optimum connectivity from MF Guide and MF Connect, fitted as standard. The MF 9S also introduces additional efficiency enhancing options, including MF AutoTurn, AutoHeadland, TIM – Tractor Implement Management and a Central Tyre Inflation System (CTIS). The MF By You customization center offers a choice of factory-fitted equipment for the MF 9S Series.

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