The Emil Frey France group, distributor of cars, industrial vehicles, motorbikes and spare parts, is investing in the agricultural sector by acquiring the Bretagri dealership. Bretagri covers 3 departments in the west of France (Ille-et-Vilaine, Mayenne and Morbihan). This is the first time the group has diversified into the agricultural sector with Case IH.
For several years now, the Group has been expanding its activities, while remaining focused on its core expertise: the distribution of vehicles, particularly on a B2B basis. With 6 existing business activities, Emil Frey France wants to expand into the agricultural sector by contributing the know-how and expertise it has acquired in its other activities.
All business sectors are facing technological change with the challenges of reducing environmental impact and developing precision farming.
“It’s a real pleasure to see our collaboration with the Case IH brand begin. A rich product plan and the confidence shown by the CNH teams offer interesting prospects for development,” says Hervé Miralles, President of Emil Frey France, Belgium and Luxembourg.
“We know that with a player like Emil Frey France, we are entering a new stage in the professionalization of the Case IH France network. What’s more, the DNA of a family-run group and a strong commitment to customer satisfaction are shared values with which we fully identify,” confirms Lionel Gleyroux, Director of Case IH France.
