Mahindra Tractors, part of the Mahindra Group, has officially launched its new range of tractors, the Mahindra OJA during the recently held Futurescape event in Cape Town, South Africa. The new tractor range is going to be built in India, but has been designed for the world market.
Derived from the Sanskrit word “Ojas”, meaning “Powerhouse of Energy”, OJA is Mahindra’s most ambitious global lightweight tractor platform. Developed in collaboration between the engineering teams of Mahindra Research Valley, India, the R&D centre for Mahindra AFS and Mitsubishi Mahindra Agriculture Machinery, Japan, the new OJA range brings about a shift in light weight 4WD tractor design and engineering, to deliver further innovation in tractor technology.
In Cape Town, Mahindra unveiled new tractors on 3 OJA platforms – the Sub Compact, Compact and Small Utility platforms, addressing diverse market needs. With 4WD as standard, Mahindra launched 7 new tractor models for the Indian market on the Compact and Small Utility platforms. These models range from 20HP – 40HP (14.91kW – 29.82kW), for a wide array of applications, for platform versatility and efficiency to handle diverse agricultural tasks. Three technology packs are available: MYOJA (Intelligence Pack), PROJA (Productivity Pack) and ROBOJA (Automation Pack).
For the world
After kickstarting its journey in India, the OJA range will subsequently be launched in North America, ASEAN, Brazil, Australia, South Africa, Europe and the SAARC region. Mahindra will also mark its debut in the ASEAN region starting with Thailand in 2024.
Speaking on the launch of the new OJA tractor range, Mr. Hemant Sikka, President Farm Equipment Sector, Mahindra & Mahindra said, “The new OJA range of lightweight tractors is aimed at progressive farmers. Embodied with innovation and technology, OJA tractors empower Mahindra to address 25% of the global tractor industry, while opening new markets like Europe and ASEAN. Unveiling 7 lightweight 4WD OJA tractors (21-40HP) in India, truly embodies our commitment to revolutionize farming worldwide.”
Growing segments
Further talking about OJA’s launch plans for India, Mr. Vikram Wagh, CEO, Farm Division, Mahindra & Mahindra Ltd. said “The OJA tractor range introduces a paradigm shift in Indian agriculture. With 4WD capabilities as standard, automation controls amplify precision and performance across the range. Reducing operator effort and elevating farm productivity enables us to further embrace fast growing segments like horticulture and grape farming to redefine mechanized farming. Featuring three advanced technology packs – PROJA, MYOJA, and ROBOJA – we proudly present OJA as our global innovation. The OJA will be exclusively made in Zaheerabad, Telangana, Mahindra’s youngest tractor manufacturing facility. The range will be available for customers in India starting October.”
