Mahindra & Mahindra’s Farm Equipment Sector, signed a memorandum of understanding (MoU) with the Jammu & Kashmir Bank in India to finance Mahindra’s range of tractors and farm machinery. The objective is to provide affordable loans for its range of Farm Equipment.
As one of the oldest nationalised banks in India, with its corporate headquarters in Srinagar, J&K Bank will provide financing to prospective customers who can avail affordable and hassle-free financing facilities on Mahindra branded tractors and farm machinery, via its branches in Srinagar, Jammu & Kashmir, Punjab, Himachal Pradesh, Leh and Ladakh.
Commenting on the collaboration, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd. said, “Access to credit is a major hindrance in allowing farmers to employ mechanisation solutions in their farmlands. With J&K Bank we at Mahindra aim to help farmers purchase the latest Mahindra farm equipment in the region. Through J&K Bank’s wide network, we also aim to offer improved access to affordable credit through innovative and attractive financing solutions that will help farmers acquire the latest farm equipment to boost their yields.”
Speaking on the occasion, President, J&K Bank, Syed Rais Maqbool said, “In line with our customer-centric strategy, we have entered this tie-up with the country’s leading Tractor and Farm Equipment maker to enhance credit to the farm equipment sector, thereby facilitating ease of farming for people belonging to agricultural sector. The agreement shall entitle our customers for appropriate discounts from M&M along with the bank’s competitive rate of interest.”
Syed Rais Maqbool further added “I hope the agreement will enable both the J&K Bank and M&M to leverage the inherent strengths of each other’s brand and network of outlets across India with focus on J&K and Ladakh, where we have 851 business units.”
Mahindra has been India’s No.1 tractor brand for more than three decades. Having rolled-out its first tractor in 1963, through a joint venture with International Harvester Inc., USA, Mahindra & Mahindra in March 2019 became the first Indian tractor brand to sell three Million tractors, inclusive of sales to global customers. At present, Mahindra has over 60 tractor and farm machinery dealerships and over 80 touchpoints across Srinagar, Jammu & Kashmir, Punjab, Himachal Pradesh, Leh and Ladakh.
Known for their performance on rugged and unforgiving terrain, Mahindra’s tractors have earned both the Deming Award and the Japanese Quality Medals. Today Mahindra has a diverse range of tractors and farm machinery, developed for multi-functional use for both domestic and global markets, with a presence in over 50 countries across six continents, and with the U.S, as the largest market for the company outside India. Today Mahindra has a global manufacturing and assembly presence worldwide with an on-ground presence in North America, Brazil, Mexico, Finland, Turkey, and Japan through subsidiaries.
Jammu and Kashmir Bank (J&K Bank) is a Scheduled Commercial Bank and one of the oldest private sector banks in India, incorporated in 1938. J&K Bank caters to the banking requirements of various customer segments which includes business enterprises, employees of government, semi-government and autonomous bodies, farmers, artisans, public sector organisations and corporate clients. The bank also offers a wide range of retail credit products, including home, personal loans, education loan, agriculture, trade credit and consumer lending, a number of unique financial products tailored to the needs of various customer segments.
